Toyota is the most valuable car brand in the world

Toyota ranks first in cars most valuable brands, overtaking German giant BMW.

According to the ranking BrandZ Top 100 Most Valuable Global Brands; Toyota, Mercedes, Audi and Hyundai improved their values ​​in double-digit percentages, largely due to the huge demand in Chinese and North American markets.

The japanese brand in 2013 increased 12% to approximately 19 billion euros, largely because of the significant rise in the hybrid cars market. BMW dropped 2% to 18,650 million euros due to a lack of new products launches, compared to previous years.

Among the Germans, Mercedes increased 11% to 14,000 million euros and Audi rose 18% to a value of 4.27 billion euros.

In general terms, in the the first place of the Top 100 most valuable brands 2013 is, again, Apple valued at 144 billion euros, followed by Google (88.4 billion euros) and IBM 87 billion euros.

Ferrari LaFerrari super Sports Car

Ferrari confirmed that the Ferrari LaFerrari, the new hybrid Sports Car of the Italian brand, may have a version even more unique and lightweight.

This very limited edition, with production of less than a dozen cars, must weigh less than 1000 kg.

Remember that the production of LaFerrari, presented in March at the Geneva Motor Show, is limited to 499 units, all already sold, at a price of 1.7 million US Dollars , before taxes.

 The hybrid Car is the first Ferrari with the Hy-Kers hybrid technology. Attached to a 6.2 liter V12 engine with 800 hp is an electric motor with 163 hp, jointly developing 963 hp.